New 10-year partnership for Pop Up and Altrex
24/6/20 - PASMA members Pop Up Products and Altrex have agreed a new 10-year partnership covering the sales and distribution of mobile access towers, ladders, stepladders and associated access products in the UK and Ireland. Their relationship began back in 2009 and has seen the companies work on many joint projects, such as developing the world's first one-person erect tower range (MI TOWER, MI TOWER PLUS & MI TOWER STAIRS), introducing the latest generation EIGER500 & EIGER250 scaffold towers and making joint investments in tooling & innovation projects. Together they have delivered more than 700,000 tower components in the UK market. Eugene Derksen (Altrex BV, CEO) and Nigel Woodger (Pop Up Products Limited, CEO) are pictured above signing the new agreement, which also includes a Worldwide Intellectual Property (IP) partnership. Nigel Woodger said: "To find a partner like Altrex and to work with such a dedicated and professional team is fantastic. Our goals and values are completely aligned, this is demonstrated through our success in developing products, developing new markets and above all serving our customers, we are as one! On behalf of Pop Up Products, I thank Altrex for the last 11 years and now look forward to the next 10 years of our special partnership." Eugene Derksen added: "The partnership with Pop Up Products Limited is unique, reliable and one of its kind due to the joint competencies and creativity where the beliefs of both organisations come together. The distinctive combination that is created enables the customers as well as the end-users to have access to "the best solutions" when it comes to sustainability, ergonomics, user-friendliness and last but not least, safety." "I also trust that our companies continue to work together for the next 10 years, like in the past 11 years and that this remains to feel 'natural', because the relationship has arisen from mutual added value which results in strengthening each other. Fortunately I still recognise this every day!"